你以为水火不容的耐克和阿迪，有钱也得一起挣（看似对立的耐克与阿迪，赚钱也能联手）

Exploring coopetition strategies

I’m thinking about a structured approach to cooperate while competing—co-opetition theory, joint ventures in supply chains, and retail partnerships. For instance, brands like Nike and Adidas share suppliers like Yue Yuen, which serves both. They also co-sponsor events within the sportswear market and participate in sales events like Double 11. They might not co-market often, but they do collaborate in industry groups like the Sustainable Apparel Coalition and coordinate on labor practices post-Rana Plaza.Clarifying operations and collaborations

I’m thinking about Rana Plaza, the garment factory tragedy in Bangladesh, and how sportswear brands like Adidas and Nike engaged in safety initiatives. I need to confirm if Nike actually joined the Bangladesh Accord and its relationship with organizations like the Fair Labor Association. Both companies collaborate with manufacturers in Vietnam and China, like Yue Yuen and Feng Tay. They also use direct-to-consumer platforms like Tmall and share retail spaces. Lastly, while they may not sponsor the same athletes at the same time, they do overlap in event sponsorship and collaborations within leagues like the NBA.Exploring coopetition in the industry

Currently, Nike is the NBA's official on-court apparel provider since 2017, while Adidas still sells some licensed products—but I can skip that detail for now. I’m thinking about “竞合” or coopetition and how to present this in a one-minute video script with compelling statistics.

I’ll provide a few examples, like how both Adidas and Nike share suppliers such as Yue Yuen and Feng Tay for production. They also use common sales channels, like Foot Locker, to increase their visibility together. Additionally, they utilize shared materials from suppliers like BASF and 3M and participate in industry coalitions like the Sustainable Apparel Coalition.Outlining coopetition in the industry

Adidas is a member of BCI, but I think Nike withdrew, so I should mention that both brands are part of various key industry organizations like the Sustainable Apparel Coalition and ZDHC instead. I need to avoid any suggestion of illegal collusion related to pricing. The goal is to show how they may compete for market share while collaborating for efficiency, expanding the athletic lifestyle category.

I’ll also create a quick outline for a script in Chinese, starting with a strong hook, then detailing their shared manufacturing, suppliers, channels, and industry standards, followed by a short video structure like highlighting factory lines and data visuals.